We live surrounded by brands, but we just have in our hearts a few ones.
There are brands that have managed to enter our lives and stay there forever, even though they have different changes over the years, we’ll fall madly in love with them.
The first thing that a brand has to try to do before thinking about making its customers fall in love is to be clear about who it is and what it wants to transmit, to start creating an entire branding strategy that reflects each of the values that will connect with the ideal customer.
Here we leave you 5 tips to make your brand have originality, creativity and all the necessary love to attract your target.
1. Innovation to shine
Take out the extraordinary, always look for an extra that makes the difference. A brand sells more for the idea it represents than for the product.
2. Generate quality content
To involve and propose, you have to connect with the lifestyle of your clients. The content must be 100% related to the needs of the client.
3. Personalize each experience:
It’s that extra, which will make your clients feel unique, use the emotions. Never forget that the most loyal customers have to feel rewarded and, in some way, loved. Commercially, this is achieved through discounts but you must ensure that the brand-client relationship is not broken by anything.
4. Keep the dialogue
The clients will feel part of the brand when you take them into account and establish communication.
5. Measure your actions
This way, you will know if each one of your strategies works and you will be able to improve more and more in your results. Be on time and form, do not promise just to sell.
A customer in love will be able to find you anywhere and will be your best advertisement. In the end, everything is about creating emotions and experiences around the brand, just like those brands that we all currently in love with.
The brands that we cannot forget take care of the point of sale, the decoration, the smell, the lighting and the cleanliness of their stores because they want to transmit us many experiences; when we have online contact they give ease and immediate attention to connect with you.
Today is the right time to take these tips and find the ideal key for your brand to be the next one that has us all fall in love by doing branding.
en Mérida, Yucatán