You probably know how complicated it is to choose the next book to read. Doubly so when it comes to marketing books.
That’s why this article will be showcasing 4 books useful to learn more about the trends, strategies, and techniques to keep up with in the marketing world.
It’s important to mention that this list is not ordered by relevance nor importance.
1. Purple Cow by Seth Godin
Most people have the same question when they hear of this book: what does a cow have to do with marketing? And most importantly, why a purple cow?
Well, one ought to picture a herd of cows. When not paying attention, they’ll all look the same. If one of them is purple, however, it’ll immediately stand out. People won’t be able to not look away! The same principle stands when selling a product.
That’s what marketing guru Seth Godin proposes in his book Purple Cow: Transform Your Business by Being Remarkable. He suggests multiple insightful tools to understand both the product and the competition in order to differentiate and transform any business.
That’s what marketing guru Seth Godin proposes in his book Purple Cow: Transform Your Business by Being Remarkable.
He suggests multiple insightful tools to understand both the product and the competition in order to differentiate and transform any business.
2. Guerrilla Marketing by Jay Conrad Levinson
Most people are familiar with the term “guerrilla marketing”, but not all them know where it comes from.
Guerrilla marketing is used to describe advertising strategies that stand out for being unconventional and taking advantage of creativity and ingenuity. This makes then ideal for small and medium business due to minimal investment upfront and high profit opportunities. Plus, it greatly benefits consumer experience.
Anyone interested in guerrilla marketing and thinking about applying it in their business should read this book. Conrad Levinson explores recommendations from marketing experts, tips to grow markets and useful strategies.
3.Lovemarks: The future beyond brands by Kevin Roberts.
This book teaches about love. Not romantic love, obviously, but something arguably just as important for business owners: love for brands.
Brands like Apple or Harley Davidson are perfect examples of what every love brand should aspire to be. It’s not about loyalty, it’s about differentiating the brand by creating deep and durable bonds with customers.
Kevin Roberts believes that love is a key element for a company’s success. He’s preached it throughout his whole career and carefully wrote it out in this book.
4. 51 things that your mother taught you about inbound marketing by Chad Pollitt.
Inbound marketing is something of a buzzword these days, but not everyone know exactly what it is and how to apply it.
In this book, Chad Pollitt goes into detail about everything there is to know about inbound marketing: concepts, tricks, tips and advice on SEO written out in an humorous, entertaining and simple way.
5. The 22 immutable laws of branding by Al Ries and Laura Ries
If any book were to define what branding is in its most definitive way, it’s this one. The Ries goes into detail about the developing and creation process of a brand showcasing experiences of companies such as Coca-Cola, Xerox, BMW and a dozen more to uncover their marketing strategies.
This is the book to read for everyone looking into creating a brand. Its 22 principles are like wonderful at making customers love brands.
Many great marketing books are being left out of this list, but these are carefully chosen to be a great read to people both new to the industry and career professionals. What other books would you add to our list.
en Mérida, Yucatán