Want to know how leading marketers are engaging customers? Join us as we showcase the secrets of 9 trendsetting marketing experts.
From innovative strategies to valuable lessons, this article gives you an exclusive look into the world of marketing from the best in the business. Get ready to be inspired and take your skills to the next level.
It is common that many want to have this title, but only a few really deserve this recognition. To identify a true expert today you should look at:
- Your professional careerIt is very easy to talk about the different ways in which you can achieve a successful strategy to grow your business, but few have applied it and come out victorious.
- Trends and innovations implemented, a true marketing guru distinguishes himself by generating new and relevant content, which he shares through various media as well as publications.
- Presence in social networks, thus generating interactions with their followers through their own content, increasing their reach.
Pioneers in marketing
In the field of marketing there are people who have marked a significant change with their ideas and actions, thanks to the fact that they made them known through publications is that marketing has advanced significantly.
Philip Kotler
Better known as the fatherof marketing, he has made contributions such as the dissemination of the 4 P’s of marketing , also known as marketing mix, where the basis for any business that wants to achieve success can be found.
“The best advertising is the advertising we get from satisfied customers.”
– Philip Kotler
Defined and updated the 10 principles of marketing, (similar to the 10 commandments of marketing) and the terms of Marketing 1.0 (Focused on product strategies), Marketing 2.0 (Create consumer-based strategies) and Marketing 3.0 (Based on the values of society), among other contributions, which place him as the first marketing guru.
Steve Jobs
One of the greatest creative minds that have existed in recent times, who managed to mark a before and after in the way of creating great products, as well as sell the Apple experience and ideology, he managed to make his users ambassadors of his brand, making of Apple a community.
Jobs innovated, improved ideas that already existed using functional and simple designs, and provided status quo with his products. Even after his death, his ideals and methods continue to live on in those who were inspired by him. He wanted to leave his mark on the universe and there is no doubt that he succeeded.
Paul Converse
For some, he is considered the true father of marketing, and his contributions were the basis for the development of several marketing theories. In 1945 he published The Development of the Science of Marketing, an exploratory survey.
The work he did was so important that there are awards named after him that honor those who have made lasting marketing contributions through publications in journal articles, books or bodies of work. For him:
“Understanding the art of sellingis the key to success.”
Martin Fishbein
He developed the theory of “The reasoned action” that helped to understand human behavior in the purchase, the theory represents the components of attitudes to understand and explain the beliefs, attitudes, intentions and behavior. From this theory it is clear that in order to make a purchase a person must be motivated, know the advantages and feel excited.
Now we are going to look at modern authors, who are influenced by these marketing pioneers, but adapting their theories to the present day.
Modern marketing experts
Marketing is innovating every day, especially if we talk about digital marketing. How many blogs of “experts” have you seen on this topic? And how do you really know that they are not just repeating what the real leaders in the field say and apply?
We will introduce you to who we consider to be the greatest minds in digital marketing:
Seth Godin
Considered one of the greatest marketing gurus of the moment, he is an entrepreneur and founder of Yoyodyne Entertainment (specializing in interactive marketing) and Squidoo (article writing site); both of which were acquired by Yahoo!
He is an author of recognized titles, such as:
- Permission marketing
- What To Do When It’s Your Turn (And It’s Always Your Turn)
- Survival Is Not Enough
- This is Marketing
- The practice: shipping creative work
- The purple cow: differentiate yourself to transform your business
Having been translated into over 20 languages and having one of the most popular blogs in marketing, Seth has inspired and motivated millions of followers through his lectures and publications.
Neil Patel
Neil is an entrepreneur and digital marketing expert as well as a notable figure in SEO; from an early age he dedicated himself to researching and understanding how Google’s algorithms work to achieve search engine rankings.
He learned about marketing and helped large and small companies to increase their sales. He developed tools such as: Kissmetrics, Crazy egg, Ubersuggest, among others.
He is an author of the renowned book: Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum.
He has 4 multi-million dollar companies and has not stopped teaching people how to understand and implement organic positioning. He is undoubtedly one of the marketing gurus we can’t lose sight of or stop learning from.
Guy Kawasaki
In his early days he worked with Steve Jobs becoming Apple’s second evangelist and Canva’s chief evangelist. For him, the Holy Grail The Holy Grail of marketing is that in order to be successful, the product must be unique and unique and unique and valuable.
- The art of starting 2.0
- The art of captivation
- Wise Guy: Lessons from a life
- Think Remarkable
- Reality check
He has a venture capital firm called Garage Technology Ventures, in addition to being the author of 13 books on a variety of business-focused topics. That is why he is recognized as a marketing specialist.
Gary Vaynerchuk
He identified the internet as an opportunity to do business in which he positioned a traditional commerce of his family to an e-commerce, growing from $1MM – $60MM a year, started a videoblog that after several years of trajectory, today has more than 1,462,053 subscribers and due to his success he started writing books about his knowledge.
Thanks to the rise of social networks and the content he generated, he not only managed to position his personal brand but also his advertising agency; he has been a consultant for major brands such as PepsiCo, P&G, among others.
He has a book called“Make it Big!“, according to Gary it is a guide to building your own path to professional and financial success.
He was ahead of events and the new ways of selling through the Internet and does not hesitate to spread his knowledge through his books, articles, videos, conferences and podcasts; to grow in this new medium, it is more than necessary to follow figures like him.
Vilma Núñez
Because the business world is not just for men, Vilma Núñez is a Latin American marketing consultant of international stature who has worked with brands such as Coca-Cola and Santander through her experience in the area of digital marketing.
He has dedicated himself to passing on his knowledge by teaching how to use social media, content marketing, email marketing and online advertising.
He has supported more than 21 thousand professionals in free trainings, he has several projects such as his marketing services platform. He has shared more than 700 articles on his blog divided into 11 categories between free and premium content that you can’t miss.
Frank Moreno
He is a marketer, creative and entrepreneur who has revolutionized the world of digital marketing. Considered one of the best creative agency consultants in Latin America by Forbes, Frank has become a reference for those looking to turn their passion into a profitable business.
His approach is based on creating high-value content on his Instagram that connects with the emotions of his target audience. Through his agency ēndor, Frank helps entrepreneurs and businesses build memorable brands and develop effective marketing strategies that generate tangible results.
Your agency is considered a marketing expert.
It also developed a program to accelerate creative, marketing and advertising agencies.
As you can see, there are several expert figures in the field who, thanks to their entrepreneurial skills and their thirst for knowledge, have been recognized as marketing gurus .
