Trade Marketing

Trade marketing is a branch of marketing, defined as the action plans and strategies to transform the point of sale and make it more attractive to consumers in order to improve their shopping experience. It’s ideal for all those companies that sell their products by third parties, such as supermarkets...

The best (and worst) rebrandings we’ve seen

The branding process is an important part of the communication strategy of any brand. Through this process a team of creatives set out the guidelines to identify a brand by its visual components and voice tone. Almost all brands update their image throughout the years to stay relevant. When a...

Content marketing for real estate companies

According to Doug Kessler, "Traditional marketing speaks to people, content marketing talks with them". He’s right. Creating engaging and powerful content is the key to success in marketing for real estate companies. What is content marketing? Before focusing on content for real estate, it’s important to understand what content marketing...

9 keys insights to use Linkedin like a pro

LinkedIn is a social media platform that functions for all business and organizations as the best place for networking in the entire internet. When businesses learn how to use LinkedIn and their tools, instead you will start to notice the progress. From being essentially hosting for curriculum, the website grew...

The best online tools for marketers and community managers

Community managers are involved in a whole lot of activities, including social media, events, content creation and communication strategizing. Knowing how to use the best online tools for marketers and community managers in these areas is key to successfully creating an enjoyable experience for users. The common profile of a...