What’s an influencer?

If you ask a diccionary what's an influencer, the word is defined as someone that has the ability to influence in the decision making or behavioral traits of another person. In social media, however, it refers specifically to a popular Internet personality with a big following and the power to move...

9 types of advertising agencies

In the marketing world, there’s many types of advertising agencies. Two main types in particular divide the market: specialized and 360 degree agencies. 360 degree agencies This type of agencies holds most clients and has been active for the longest time. Their work covers every type of publicity, campaigns and...