It is very known that nowadays a web page is the most complete introduction letter for a company, WordPress has been a platform with constant evolution since it started in 2003 originally as a platform for blogging, but over time it became a CMS (Content Management System) working to create many types of websites.
Thanks to its flexibility and other advantages, it has become the most powerful and easy tool to create a webpage or blog.
WordPress is available in its full version (WordPress.org) as downloadable software, installed in a domain with own lodging but there’s also a much more limited Web-based version (WordPress.com).
In this article, we will explain, in a very simple way, the main advantages of using WordPress and why it is an excellent option if you want to boost your business on the internet.
1. Free code
WordPress is an open source platform and thanks to this the costs of implantation are usually low.
Saving costs to create a web page for your business online is really important, but don’t exaggerate, there are some pages with really low costs that are not so trustworthy.
The price allocated by WordPress depends on the requirements of each page.
However, something that identifies a good online marketing consultant or professional in web design is because they won’t know the real cost until really know what you need.
2. Behind WordPress, there is a huge community
When you create a web page in WordPress you are betting on one of the platforms with greater support globally.
So besides the marketing consultant that know the needs of a client, you can also find information, training, and support on WordPress in many web pages and forums.
3. Having a web page in WordPress gives you a lot of autonomy
The reality is that create a web page in WordPress can save a lot of money in programmer labor.
WordPress is very simple, as managing an Office suite like Word. The only thing needed is a WordPress training so you can follow the indications and you can create pages, modified content, etc.
4. Ease to maintain and update
The maintenance of a web page with WordPress is automatic, this means that the system will update itself, but you can also deactivate this option if you want.
Also, some plugins and other options can be updated automatically or will require your intervention to update them.
5. Hundreds of designs and templates
To create a web page the design should always go according to the brand identity and of course, it should also be functional.
WordPress has dozen of templates or themes to create a web page. So the online business will be able to cover that need without problems. In addition, WordPress offers free templates and others for payment.
6. No need to know about programming
This is a huge advantage because you don’t need to worry about knowing about programming to make your website with WordPress.
If you already know, then you’ll have more configuration options styles but they won’t be essential.
7. Total access
When starting a business you must take in mind, besides the website creation, the name and general process for the brand creation and how to host it on a server.
That’s why the domain is very important for a web positioning and for the future vision of the brand, so you should look for a safe one, with good support and that offers a fast loading speed.
8. Integration of the web with social networks
The facility to integrate your WordPress page into social networks is amazing.
Through plugins, you can experience the connectivity of WordPress with social networks and how easy people can share content.
9. The WordPress web integrated with Email Marketing platforms
Just having the standard one means that practically any professional email marketing tool can be integrated into your WordPress website.
You may have to make some special configuration, but you won’t need to program it, because the providers of email marketing platforms take care of it. MailChimp, Mail Relay, BenchMark, Mailfy or Doppler are some email marketing platforms that you can use.
10. Design of online marketing strategies automatically
Finally, having a general perspective for the company, and taking into account that the website will have become your center of internet operations. The online business will be ready to design an online marketing strategy based on traffic achievement, leads, and customers on automatic pilot, which means unattended.
Something wonderful because all this information will make more strategic decisions for the company.
This is the most effective way to work nowadays and with a web page with WordPress you can automate and optimize the entire process. Now you know all the excellent advantages of using WordPress.
en Mérida, Yucatán