The best (and worst) rebrandings we’ve seen

The branding process is an important part of the communication strategy of any brand. Through this process a team of creatives set out the guidelines to identify a brand by its visual components and voice tone. Almost all brands update their image throughout the years to stay relevant. When a...

How to add brand value for my clients?

Everyday companies are looking for new and innovative strategies able to enhance the sale of their products or services and help them differentiate themselves from the competition. However, there are two factors always present that we can identify and develop in our product or service and thereby increase our chances...

Knowing your audience is the key to making your idea work

Being able to correctly identify market segment is essential designing any commercial or marketing strategy. A business model is based on 3 fundamental axes: value proposition, market segments, and profitability (which itself is calculated through cost structure and sources of income). Once a value proposition has been established, it’s time...