What does humanizing a brand mean? Brands are made and driven by humans, yet they’re still only seen as, well, brands. It’s the marketers job to make sure consumers feel […]
Neuromarketing is an up-and-coming field of study in marketing with a very promising future that’s worth studying. In this article we’ll go over a book that’s lauded as one of […]
The word “entrepreneurship” has become increasingly common nowadays. You hear pretty much every single day. The reason? More and more people are starting businesses. People are putting in effort to […]
Instagram is one of the most popular social media platforms around the world, so using it as a portfolio is an excellent way to publicize and promote products or services […]
It’s useless to carry out an advertising strategy if the results are not measured to the very end. The main reason for doing this is to identify favorable practices (and […]
Everyday companies are looking for new and innovative strategies able to enhance the sale of their products or services and help them differentiate themselves from the competition. However, there are […]
Most companies are focused on creating a powerful visual identity, but many of them forget an important detail: the creation of a verbal identity compatible with their brand personality. After […]
As technology evolves, marketing does too. And one of these advances is augmented reality, that has given a 360-degree turn to marketing strategies. What is an augmented reality? It’s a […]
A fundamental tool in marketing is advertising because it helps you create and improve the relationship of your brand, product or service with your potential customers. Do you want to […]
You probably know how complicated it is to choose the next book to read. Doubly so when it’s a marketing book. That’s why this article will be showcasing 4 books […]
One way to present products to our consumers is through photography, whether it is for an online catalog, physical catalog or advertising, this can be the first contact between the […]
Nowadays, users look for visual experiences that motivate them before searching for a service or following companies on social media. Social media has become people’s favorite tool. With them achieve […]