Trade marketing is a branch of marketing, defined as the action plans and strategies to transform the point of sale and make it more attractive to consumers in order to improve their shopping experience. It’s ideal for all those companies that sell their products by third parties, such as supermarkets...
What’s an influencer?
If you ask a diccionary what's an influencer, the word is defined as someone that has the ability to influence in the decision making or behavioral traits of another person. In social media, however, it refers specifically to a popular Internet personality with a big following and the power to move...
Content marketing for real estate companies
According to Doug Kessler, "Traditional marketing speaks to people, content marketing talks with them". He’s right. Creating engaging and powerful content is the key to success in marketing for real estate companies. What is content marketing? Before focusing on content for real estate, it’s important to understand what content marketing...
Traditional vs online advertisement
Good advertisement exists for a reason. That is, from the moment of its inception, it has a clear goal and platform. And one of the decisions marketers must make before creating ads is whether it’ll be traditional or online advertisement. The first step before determining where the ad is gonna...
9 types of advertising agencies
In the marketing world, there’s many types of advertising agencies. Two main types in particular divide the market: specialized and 360 degree agencies. 360 degree agencies This type of agencies holds most clients and has been active for the longest time. Their work covers every type of publicity, campaigns and...
9 keys insights to use Linkedin like a pro
LinkedIn is a social media platform that functions for all business and organizations as the best place for networking in the entire internet. When businesses learn how to use LinkedIn and their tools, instead you will start to notice the progress. From being essentially hosting for curriculum, the website grew...
What you need to know about website security
Currently millions of sites on the internet, servers and mobile devices are targets of cybercrime. Out of all of them, websites are more likely to be attacked by so-called hackers. That’s why is important measure website security as part of a managing process. When a website is hacked, it can...
Landing page: What happens after the first click?
Every single product, service or brand website on the internet is there to be seen by potential clients. It aspires nothing more than to get redirects from social media and search engine optimization, hoping users click on their ads, posts and listings. What happens right after a user gets on...
Remarketing as a sale strategy
Every brand we know is constantly looking for a place in our minds in the process of gaining market share, but maybe there is one very useful strategy that not many are aware of: remarketing. This technique might as well is the perfect sales strategy to reach more customers, increase...
The best online tools for marketers and community managers
Community managers are involved in a whole lot of activities, including social media, events, content creation and communication strategizing. Knowing how to use the best online tools for marketers and community managers in these areas is key to successfully creating an enjoyable experience for users. The common profile of a...
Renew your website
What’s time you checked how efficient your website was? Is it fast enough? Can people actually find what they’re looking for? Is it available for any devices? If not, it’s surely time to renew your website. Because of the trends, as well as constant changes in customer behaviour, website ought...
Strategies to humanizing a brand
What does humanizing a brand mean? Brands are made and driven by humans, yet they’re still only seen as, well, brands. It’s the marketers job to make sure consumers feel like they can have an emotional connection to the brands they purchase. That’s where humanization comes in. Many times, the...