Neuromarketing is an up-and-coming field of study in marketing with a very promising future that’s worth studying. In this article we’ll go over a book that’s lauded as one of […]
One of the first things that catch the public’s attention out in the wild is images.But when you’re enticing them to make a decision and choose a product, the words […]
The word “entrepreneurship” has become increasingly common nowadays. You hear pretty much every single day. The reason? More and more people are starting businesses. People are putting in effort to […]
When talking about salesforce, the sales manager is probably the first thing that comes to mind. However, this area also includes the material and organizational resources that a company has, […]
Not every day extraordinary people are born like those listed in this article, people who used sales as a powerful tool. It is good to know that today we can […]
It’s important to be aware of the globalization in which society is fully immersed in, as well as the various changes that it has generated: Lifestyle changes Consumption habit changes […]
It’s useless to carry out an advertising strategy if the results are not measured to the very end. The main reason for doing this is to identify favorable practices (and […]
Most companies are focused on creating a powerful visual identity, but many of them forget an important detail: the creation of a verbal identity compatible with their brand personality. After […]
When we think about the real estate branch (sale, rent, administration, construction, etc.), it always comes to mind how competitive it is. Because we know how saturated it could be, […]
One way to present products to our consumers is through photography, whether it is for an online catalog, physical catalog or advertising, this can be the first contact between the […]
Being able to correctly identify market segment is essential designing any commercial or marketing strategy. A business model is based on 3 fundamental axes: value proposition, market segments, and profitability […]
Originally, the word e-commerce was applied to the realization of transactions by electronic portals, such as electronic data exchange. However, it has increased with the rise of the Internet and […]