Every brand we know is constantly looking for a place in our minds in the process of gaining market share, but maybe there is one very useful strategy that not many are aware of: remarketing. This technique might as well is the perfect sales strategy to reach more customers, increase...
Renew your website
What’s time you checked how efficient your website was? Is it fast enough? Can people actually find what they’re looking for? Is it available for any devices? If not, it’s surely time to renew your website. Because of the trends, as well as constant changes in customer behaviour, website ought...
Win more customers with a website
The internet has become an irreplaceable tool used all over the world that allows users to access any kind of information and find fast solutions to any problems that they may have. Your brand’s website serves as a “showroom” where you can send customers to when they want to make...
Neuromarketing: How to sell to the mind
Neuromarketing is an up-and-coming field of study in marketing with a very promising future that's worth studying. In this article we'll go over a book that's lauded as one of the most valuable sales guides ever published: Sell to the mind, not to people. Author and speaker Jurgen Klarić has...
What attract sales?
One of the first things that catch the public's attention out in the wild is images.But when you're enticing them to make a decision and choose a product, the words you use to showcase a product can make an even bigger first impression to attract sales. There are a lot...
The strategy behind a business idea
The word "entrepreneurship" has become increasingly common nowadays. You hear pretty much every single day. The reason? More and more people are starting businesses. People are putting in effort to achieve their goals. And, sometimes, they don't even know what business idea will be the one that's successful. Although there...
Organize your sales force for better performance
When talking about salesforce, the sales manager is probably the first thing that comes to mind. However, this area also includes the material and organizational resources that a company has, in order to commercialize its products or services. The organization, in particular, is a key tool to improve the performance...
5 expert-level sales insights from 3 of the best sellers ever
Not every day extraordinary people are born like those listed in this article, people who used sales as a powerful tool. It is good to know that today we can learn from them. 1. Steve Jobs Although he has normally been known as an entrepreneur and CEO of Apple, Jobs...
Why is it important to have a sales strategy?
It's important to be aware of the globalization in which society is fully immersed in, as well as the various changes that it has generated: Lifestyle changes Consumption habit changes Market changes Because of this, competition is increasingly aggressive with constant innovations. At the end of the day, companies are...
How to measure the success of publicity?
It’s useless to carry out an advertising strategy if the results are not measured to the very end. The main reason for doing this is to identify favorable practices (and those that aren't) to boost the growth of a business through the continuous improvement of marketing strategies. Measuring the results...
The voice tone of my brand
Most companies are focused on creating a powerful visual identity, but many of them forget an important detail: the creation of a verbal identity compatible with their brand personality. After creating a unique identity and defining a brand personality, they should consider the way that personality is going to be...
How to sell a real estate project?
When we think about the real estate branch (sale, rent, administration, construction, etc.), it always comes to mind how competitive it is. Because we know how saturated it could be, we present you a bunch of tips that you can take in consideration in the sale of a real estate...