Originally, the word e-commerce was applied to the realization of transactions by electronic portals, such as electronic data exchange. However, it has increased with the rise of the Internet and sales adopted the possibility of using credit and debit cards as a payment method.
Even now, platforms like Paypal exist, which play the role of an intermediary between the consumer and the company. Basically, its objective is to protect the consumer’s information.
Taking into consideration the fast technological advancement and the power to offer what customers are demanding today, companies are almost forced to adopt this new way of trading.
Currently, 70% of world trade is online (internet). It is not necessarily made from a computer. With the power to reach the majority of the world population through technological advances and mobile devices with access to internet almost everywhere, it would be very unwise not to take advantage of tools like these. Globalization and technology provide, we just have to learn to use them effectively.
The answer is yes, e-commerce means your sales will be automatic. But that’s not where it ends.
If you are focused on making your site sell more, which is obviously the goal of every company, there are several points you should consider:
1. The trend of electronic commerce is increasing
In recent years, electronic commerce has been increasing, since both products and services are being marketed online. Big brands with established stores have moved to this giant virtual word to improve their sells. So if you still don’t have presence in digital commerce, it’s time to start!
2. Invest in digital marketing!
Digital marketing? Yes! Most companies already have a presence on Internet, that’s the reason why they’re concerned with developing institutional sites but not investing in them.
What we are looking for is completing some traditional marketing activities such as providing information and promote the company through the right products and services.
Some companies have yet to entered the world of digital marketing. They don’t undertand how much advantage there is the take from the fabolous tools you can find online, or the huge number of people that can be reached throught the internet.
3. Users purchase directly
When users want to buy something, they usually go to sites they trust and frequent.
Once the purchase decision has been made, you should focus on positioning yourself or your brand in the mind of the consumer to complete that buy. That’s the importance of digital marketing.
4. Customer service is more important than you think
You must attract customers and build trust!
Sites that project confidence and provides payment methods, customer service, and good logistics will be the ones that win that sale. And customers will come back to those sites next time.
Try e-commerce! It’s a great choice for your company.
en Mérida, Yucatán