A company’s logo is a graphic manifestation of its whole identity. It is, by far, one of the most recognizable parts of a brand, bar name. In this article, you will learn How to create a logo, the most important steps in the process to design a logo according to your brand.
Not all brands have a great logo, but all the great ones use one that differentiates them. They grow their logo into part of their culture.
All companies want their logo to be unique, remarkable and interesting, but hardly any know what elements had to have to create a good logo.
Logo construction is based on theory of design and psychology, involving fields as broad as semiotics, colors theory and composition in one concept. This symbol is added to the brand naming.
How can a brand create a logo?
One of the most important parts of the logo design process is the brief. This is the initial accumulation of relevant information, a document which contains all of the brand’s features, attributes and whatever distinguishes it from its peers.
To usher a brand into the market, every part of its design must be coherent and consistent. Introduce a logo that build upon the brand itself to create a whole unified identity the company.
Having a recognizable logo will improve your brand’s positioning in the market, anywhere and anyplace it is seen.
Designing a great logo in 5 fundamental steps
There are common mistakes to avoid during the process of brand creation, but don’t worry: follow these steps and you will be creating a great logo in no time!
1. Design a brief
It is necessary to be clear about the brand concept that is to be communicated to the end client through the brand logo. The brief is a tool that bridges the gap between designer and client, summarizing all the ideas that are to go into the logo. It ensures that the client’s expectations are made clear and allows them to be met.
Consider the following questions when preparing a brief:
- Who is the target audience?
- What are the strengths of the brand?
- How do you differentiate your product from the competition?
- What is the brand’s identity?
- Do you have any special style in mind for the brand?
2. Market investigation
There are three very important fields that should be investigated before going forward with logo design.
- What are the biggest trends on the market?
- What king of logos are using the competition?
- How can the brand stand aside form the competition?
3. Let the creativity come out
Once the project has been approved, it’s time for creativity to come out. Take out a paper or digital canvas and let the creative process start.
The most traditional way of designing a logo is by with a pencil and paper, as inspired by anything and everything that fits the brief.
Think outside of the box. Stop thinking like one of the rest and create a logo that stands out.
4. Digital process
Now it’s time to polish all the details and perfectionate this logo. The digitization process of a logo can also be called vectorization, for experts who know about design.
At this stage, it is essential to have some notion of graphic software. Programs such as Adobe Illustrator or Corel Draw, or your vector graphics software or choice, offer a wide variety of alternatives and tools to make a logo without quality logo.
5. Customer delivery and review
Finally, the logo is presented to the client, ideally with three idea proposals, so the client can choose whichever works best for the brand.
A branding agency offers a presentation explaining its reasoning behind the logo, so the client can understand its value of background.
Ideally, the best design will be chosen with small modifications such as form, color or typeface. Otherwise, new proposals can be made to better fit the client’s expectations.
When obtaining the client’s approval, every design is to be delivered in printed and digital format. Great work and customer attention leads to loyalty and continued cooperation.
5 key goals in logo design
Consider the following goals as a guide when creating logos. Achieve each of these and you will be on your way to having a great brand.
One of the main purposes of a logo is to become memorable for the audience.
A logo should be able to capture people’s attention and attract potential clients.
Think of memorable brand logos like Nike or Apple and realize how simple and easy to remember they are. Consider also brands like Starbucks, with slightly more complex but just as memorable branding.
2. Brand recognition
When a brand logo works, the public immediately associates it with the brand, as well as its products or services. It is important to achieve brand recognition when creating a visual identity.
Once the logo gains traction it becomes the face of the brand in situations such as advertising and events.
Logos must work in variable situations. Whether it is blown up on a huge street advertisement or reduced to small Instagram profile picture, it must be recognizable and communicate the same message.
Among the thousands upon thousands of existing brands in the world, yours must be set apart by its logo.