Win more customers with a website

Win more customers with a website

The internet has become an irreplaceable tool used all over the world that allows users to access any kind of information and find fast solutions to any problems that they may have.

Your brand’s website serves as a “showroom” where you can send customers to when they want to make a purchase or learn more about a particular product or service you offer. Many companies grow exponentially thanks to their websites. 

The importance of a website for marketing extends to your digital marketing strategy. If you want your company to be on top in the modern marketplace, you’ve got to have a professional website.

After that, the duty of content marketing is contributing with value content that makes users get interested on the website. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. 

Finally, if your website is working correctly, it is possible to engage customers by using email marketing.

Check out two different websites that uses two different strategies to attract their costumers: Nike and The blonde Salad.

6 reasons to have a web page:

  1. Generates credibility:

    Currently, having a webpage is an important way of building credibility for consumers. People will look for you in all the channels they have to evaluate what’s their best option.

  2. Helps brands position themselves online:

    You will notice that if you create interesting content, your site will become a reference for your audience, which will position your brand as a reliable source of information, contributing to achieving SEO relevance for your site.

Step by step you can build a solid reputation and climb positions in Google, making your site more attractive and easy to recommend.

  1. Online advertising has a lower cost:

    A website has a low cost compared to other advertising media, which besides being temporary, do not always reach the entire target market.

  2. It can become a competitive advantage:

    Having a good website can be the advantage that differentiates you from your competition. Providing your customers with a website that brings them closer to your business they can keep aware of your news, offers, and information in a simple and attractive way will keep them interested in you above the rest of your competitors.

  3. Maintain constant communication with your customers:

    Having a website gives you the opportunity to be in constant contact with your customers, generating interaction with any user at the moment of the purchase.

  4. Feedback from clients

    With a good communication strategy on your page, you could use your website to get feedback from the client and offer someplace where they can leave their comments, any doubts, praises, and complaints so you can then fix all those problems.
    The most important feature of a web page is that it increases the number of visitors and the number of sales.

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5 tips for your business website

1. Optimized for mobile

First of all and very important to know: Google will penalize your website if it’s not mobile-friendly., since mobile is the preferred device for users online.

2. Show your better face and look professional

Your website design will build the first perspective of your business and lead to a potential purchase. If your website doesn’t reflects credibility, you’re out of the game.

3.Have a good web hosting

Having a good web hosting for your website helps to optimize processes and load content quickly.

4. Make sure your contact information is visible

Make sure to have a “call-to-action” button on your website to guarantee users can find your contact information easily and get in touch to your business to complete a purchase. This includes phone, address, email.

5. Include links to your other social networks

Include your social networks to show the customers all the faces of your brand and open up other platform options for your users.
The Internet is undoubtedly an essential tool for any brand. If customers can’t find you on the internet, you don’t exist. This is why more and more businesses are taking action on their social media strategies to adapt to new purchase behaviors for new and old generations. 

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What are you waiting for to start enjoying the benefits of having your own website?

Why should I register my brand?

Have you ever thought about the importance of registering your brand? By doing this, you’ll access a variety of benefits you may not have realized were possible. The best way to keep your property safe and protected is registering it from the moment you’ve decide on it.

Trademarks and service marks: key to registering your brand

Trademarks and service marks are two versions of a kind of intellectual knowledge property. They assert your ownership of brands, logos, and slogans, and they help you protect them from being stolen.

A trademark is essentially any “word, name, symbol, or any combination which is used or intended to be used to identify and distinguish the goods of one company from those of others”.

Most businesses have some kind of identification that makes their business stand out, both for advertising purposes and for general business purposes. Therefore, registering your brand allows you to use it on any application without having any future problems.

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Reasons to trademark a brand

Here are some reasons to register your trademark:

  • Exclusive property:

    By registering a trademark, the legal system recognizes the owner. Being the owner allows you to freely dispose of your name or symbol on any place.

  • Protection against use by third parts.

    There may be other trademarks in the world, registration of a trademark gives the owner the right to prevent any person from using an identical or confusingly similar mark. Imagine that your brand has grown and is not yet registered. Another person comes and sets up a business with the same logo and the same name, taking all the profits because you didn’t do it before, so now you have lost all rights of that name and logo.

  • Transfers and licenses for the use of the brand.

    This means that the owner of the trademark can give the rights to a third party or sell it. The registration of the trademark guarantees the buyer the legality of the transmission.

  • Value of the intangible.

    A brand can worth millions of dollars. Many famous companies have increased their value because of this, creating an important legacy. Control of legal aspects have great importance too, since it allows the company to consolidate the loyalty of the user or consumer through the preservation of the identity of the products.

  • Duration of protection.

    The registration allows the use of the trademark for 10 years after the expiration of that period and it can be renewed.

  • The registration process.

    The National Institute of Industrial Property (IMPI) is responsible in Mexico of processing all trademarks registrations. Registering a brand has an average duration of 12 to 24 months.

  • Professional assistance.

    The advice of a professional in this area is highly recommended, since a specialist has the relevant technical tools and knowledge to determine the registration possibilities of the chosen brand. The INPI has articles and rules that must be followed. A professional will help compare the brand with those registered in the same activity category and can accompany the employer throughout the process, interposing the administrative resources and the necessary papers for the brand to be registered by the agency.

Before launching a start-up, you must ensure that a brand with a similar or identical name doesn’t exist, since all the growth that this project has will be linked to that brand.

Registering it before someone else does will allow you avoid undesirable situations like having to face lawsuits from third parties, or someone stealing your name and idea.

Strategies to humanizing a brand

What does humanizing a brand mean? Brands are made and driven by humans, yet they’re still only seen as, well, brands. 

It’s the marketers job to make sure consumers feel like they can have an emotional connection to the brands they purchase. That’s where humanization comes in.

Many times, the most obvious difference that consumers perceive from products when making a purchasing decision is price. However, other strategies exist to reach customers, like humanizing your brand with a singular voice that they can identify with.

It’s not about being seen not as a brand that wants to sell but as personality offering features that turn the shopping experience into something unique that creates engagement.

Why should brands be humanized?

People want to be treated as what they are: people. Brands who hear their issues and understand their emotions generating an atmosphere of trust and credibility.

The best strategy to connect with your consumer and create a stronger bond is humanizing your brand by giving it personality, closeness and familiarity, all of which start from the way a brand communicates. Behind every business idea, there is a following strategy with a propose. 

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How to achieve a brand with personality?

An excellent way to ensure that your brand has an accurate voice is to assign it a particular personality and style for delivery and interaction. 

Imagine that your brand is one specific individual. How would you describe them? Are they a formal person? Someone with a sense of humor? Is a young person?. 

Regardless of who’s responsible for your brands interactions on social media, its style and personality should be consistent as a single voice. 

7 Ways to humanize your brand

There is no magic potion to humanize your brand, but there are some key points to follow that can help it show a kind and genuine side.

  1. Be authentic and transparent to tell your story.

    The key to humanizing your brand begins with knowing your identity: your values, your goals and things that matters to you. If the personality of the brand is not authentic, truthful and transparent, it will hardly build a close relationship with the consumers. 

  2. Create conversations with your followers.

    Humanization is about talking, sharing and actively participating with friends-clients. 

  3. Choose the right tone for your communications.

    You must have a defined tone, so when customers see or read some of your contents, they will feel that it’s the same “person” speaking to them.

  4. Actively participate in social networks.

    They are a space to share and generate closeness with clients. Participate by showing your human side at social activities.

  5. Use content generated by users.

    Instead of controlling each of your company’s publications, allow your users to express themselves. They will feel valued being part of a community.

  6. Create an emotional link.

    Emotional brands create relationships in the social environment and lasts longer over time. People want you to make them laugh, make them cry, do something that makes them think differently.

  7. Put a face behind the brand.

    If you have a meeting with your work team, share a couple of photos through a brainstorming on the board or having fun with a bag of candy or popcorn, this is one of the best ways to humanize your brand.

Great examples of brand humanization

1. Starbucks.

The franchise giant once created a corporate video with a single goal: put a face on the coffee. By showcasing its workers, it made the brand young, relatable and, most important of all: approachable.

starbucks-humanize

2. Netflix.

As a power player in the video streaming and content creation business, Netflix is in a great position to take advantage of user-created content. People love their shows and love showing that love, and Netflix knows how to create valuable posts out of that love.

3. Apple.

Once upon a time, Apple ran a series of now-iconic television ads. Two people in a white background became literal personifications of both generic PC and its Mac line of computers. With this, the company created a visually identifiable personality for its brand.

Brand naming is more important than you think

Have you ever wondered how names like Google or Nike came to be? How did their creators come up with them? Which creative process the followed, if any at all, to reach such successful brand naming?

We all want them to share the secret of a successful naming, but the truth is that every naming process is one of a kind. There are only so many words and letters that sound good, after all, so how can they be used to create a memorable brand?

Choosing a good name is not an easy task, it’s a crucial and unrepeatable decision that requires creativity, time and prior planning. If you think the naming process is not relevant, you ought to know that there are specialized branding experts that follow several steps before arriving at the perfect naming.

Your brand’s name is the first contact between clients and products or services. Even if they don’t have knowledge of its existence, the name ought to stay in their minds if it’s result-friendly or interesting for the consumers. 

Naming may seem like pure inspiration or good luck, but it’s actually part of a complicated and rewarding creative process.

Why is it so important?

One of the main reasons to have great naming is differentiation. When establishing your identity, your audience will see a unique personality before they ever engage with your brand.

It also represents a competitive advantage over all those who have a poor naming and are not strong enough to compete on the market. 

Common mistakes in the naming process stem mostly from creators who don’t consciously name their brand. For instance: misspelling, unfortunate associations, too similar to the competition or straight-up plagiarism.

If you’re not sure how to develop the right name for your target audience, speak to brand naming experts for counseling.

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Naming process 

We prepared an all-star naming process guide to boost the potential of your brand! 

Brief

Figure out what your company stands for, and what you’re trying to achieve. Self-reflection is the key to starting a successful naming process.

When you hire a branding agency, they create a brief that outlines the objectives to accomplish with the brand, following information reviews, including features and history of the brand. The naming department will be in charge of highlighting your brand values through a name.

Benchmark

Compare your brand to your direct competitors in terms of design, colors, naming, strategies and the way they communicate to consumers. This will give you a better perspective about how market behaves and help you find a way to differentiate yourself.

Concept & Value

Knowing your main advantage or attribute will be helpful when creating the name of your brand and the composition of it. 

When creating a name, it must be rational. You must be able to explain how and where it comes from. It must have an emotional meaning to make it powerful and connecting.

The idea of starting a naming process may sound exciting and fun, especially when you want to go wild with all the names flying in your head. We recommend starting from here:

  • Write down all the features that describe your brand 
  • Describe what you want your consumers to feel when they think about your company
  • Think of words associated or related to your business
  • Find inspiration from other sources

Now you’re ready to develop a comprehensive creative plan.

idea-brand

Naming tips

A new brand name should follow these basic rules and strive to be:

  • Simple and memorable: Try to choose a powerful name that evokes meaning and trust. Sometimes less is more. Don’t try to exaggerate with a complicated name. 
  • Pronunciable: Keep it short. Build the right combination of letters and words.
  • Original and creative: The name should reflect the brand’s personality. Don’t try to sound like others unless you want to be one of the rest.
  • Careful with meaning: Be very careful when translations into other languages: meaning and sound may not be what you think.
  • Meaningful: Tell your brand story and connect with customers..
  • Trademarkable: Own your name as soon as possible. Drop untrademarkable names, as good as they may be.

Successful naming cases

Consider the following success stories as great cases of brand naming.

  • Chupa Chups: This name is fun to pronounce, as well as easy to remember and associate with the brand. 
  • FedEx: Fedex is the abbreviation of the company’s full name, Federal Express Company. This name works great because it works in synergy with its logo by creating a small arrow through negative space, allowing the brand identity and naming to create meaning together.
  • Airbnb: based on the English expression to define small lodging, Bed and Breakfast or BnB, this brand created a new, digital native interpretation of a classic concept.

name-airbnb

Words are powerful. Choose your brand’s carefully and you’ll be on the road to success.

Common mistakes when creating a brand

There are several methods to build a brand, many of them variable according to the budget, type, and size of business and, of course, what’s required to fulfill the end-user’s wishes. 

Ushering a new brand into the marketing environment is like emerging into battle, where every day you’ll be struggling to survive. It may sound dramatic, but it’s true. People are not aware of the importance of branding and marketing department, so they become surprised when faced with the difficulty of managing a brand. 

There are millions of brands around the world, no doubt some more powerful than others. Not any brand is able to transmit feelings and be valued. At the end of the day, they all fight for a place in the mind of the consumer.

A brand must be managed 24 hours a day, 365 days per year. In this article, you will find common mistakes you must avoid while creating a brand. Are you ready to conquer the world with your brand?

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6 common mistakes your brand needs to be careful with

1. Unclear brand mission

Definitely there’s impossible for a brand to succeed without having a reason to exist, this means to have a purpose or satisfy a necessity, otherwise, people would not recognize your brand. 

So ask yourself: 

  • What should this brand exist?
  • What goals do you want to achieve? (Short term and long term)
  • What are your values and your mission?
  • What geographical territories will it cover?
  • How much capital are you willing to invest?
  • Where are your opportunities and risks?

2. Weak identity

A brand identity is constructed at the very beginning of the branding process; this corporate personality involves colors, language, graphic symbols, values, communication, and others. 

If you want your brand to be recognized and stand apart from other brands, you should create an original brand easy to associate with friendly experiences.

3. Unknown target

Identify your target market according to your business orientation. Research helps you understand your client’s perspective and priorities, including their behavior, so you can get to them easier. 

Try to create a buyer person who will be the “expected buyer” to reach when developing brand strategies.

4. Unmemorable name

Words can open or close many doors. The name of your brand is your business card. It creates and follows your moves. 

A good name must be easy to pronounce, write and remember. A logo makes sense to better support your brand’s positioning. There are many logo making solutions to create your own logo in seconds with thousands of templates. Although these may be helpful for small businesses, its recommended you hire a professional graphic designer or branding agency to create your own logo based on your brand attributes.

You can have the highest quality product, but if your logo and tagline don’t reflect who your brand is, you will be losing a lot of sales.

It should be attractive, precise and memorable with what you want to reflect about your brand. 

5.  Caring more about sales than experience

When a client differentiates between products or services based on experience and emotions, instead of looking at the price or features, it means that the brand works. Design and carry out meaningful experiences for the client from the very beginning of the shopping process to the end of it. 

6. Poorly developed marketing strategy

Establish brand strategies that resonate with the fundamental goals and vision of your company. 

When your strategic actions are not proportional to your goals, it’s just wasted effort. Another important point of strategy is consistency. Once you’ve decided what’s driving your brand forward, you have to create underlying ideas based on “brand guidelines” and stick to them to provide your customers with a familiar identity.

Remember, a well-received brand strategy has the potential to build brand equity. We hope this information is useful to you to develop your brand. See you in the next article!