Since this method of presentation and sales was developed in the 80s, its main function was to structure and generate a basic presentation that managed to sell a project to an investor or promote a decision.
This is an essential tool in corporate communication because it exposes a bunch of ideas in a structured manner.
Having an idea does not cost anything, but having enough initiative to develop it can make a difference.
If they are achieved inserting these two parts, it will result in having a person design, launch and start a new business, becoming a true entrepreneur.
A pitch is the most dynamic presentation letter that your next business can have!
Before participating in a sales pitch, as an entrepreneur, you must know your product perfectly, to always present it avoiding saturation on information and using clear language.
The final goal of a good pitch is to sell but in order to do it, you must first generate interest in people listen to you, projecting your ideas in a clear, precise and synthesized way of your entrepreneurship.
This will help you to position your company image first and then your product image, and it will most likely be possible to develop your business or idea.
Always keep in mind who you are talking to and what their interests are, take care of your body language and do not forget that attracting attention in seconds is fundamental.
Here we present to you 4 types of formats for a pitch:
- In one sentence: Known as pitch tweet. It is the fast, precise and structured format to tell your idea.
- Using 30 seconds: “Elevator pitch”, we talk about the problem that is solved and the proposed solution, the investors take the most important ideas and offer their experience to exploit them even more.
- 3 minutes nothing more: “rocket pitching”, is the second round of selection where you describe even more the size of the market, the equipment you need, etc.
- The original: lasts minimum 5 and maximum of 12 minutes, all the previous topics are discussed in detail and market validation issues, acquisition costs, customers, distribution channels, consumer, etc. are explained.
Do not forget that each project and each entrepreneur has his own personality and his way of explain.
You can take advantage of the time inside the pitch before asking yourself a dozen of questions about your project or idea, which should be prepared to respond anytime. There are some of them:
- What is my audience?
- What need will I satisfy?
- How will I satisfy that need?
- How will you take your project to success?
- In what phase do you find yourself and how much money do you need?
- How will the investors recover the money?
- In what time will you recover it?
- What are your sales forecasts?
- Why your project will be a success?
Do not forget that if you know the project perfectly, and you really want to start, you don’t need anything more than a good pitch to make yourself known in a precise way.
You must have patience and if the first answer is no, continue persevering looking for other options, check your pitch, analyze it from different angles and determine what could have failed, if your business plan lacks development and if the investor was the ideal medium for your project.
After knowing more about what a pitch really is, you have the necessary tools to attract the attention of an investor and bring your venture to the path of success.
en Mérida, Yucatán