Cabo Norte is a planned community in Merida, Yucatan that offers an exclusive lifestyle. As inspiration, we selected baroque art and its pink tones to speak of the luxurious amenities available, as well as the beauty and charm of the development. Accompanied by the culture, flavor and color of Yucatan, we created the phrase “La Vida Color Cabo”, the way to see the world through the eyes of perfection.
Our communication highlights the lifestyle present in Cabo Norte, capturing the user’s attention through images that highlight the color of the campaign, accompanied by aspirational copy. For our traffic and leads campaigns we maintained the same tone of communication and segmented strategically to identify qualified leads for the sales process.