El Capi

El Capi

Personal branding for Luis Carlos Sámano Valdés, COO at Instituto 11, sports enthusiast, and supporter of businesses with new perspectives. Visionary creator, explorer of connections, and promoter of ventures.

Our history is born from the connection between people, the environment, and Luis Carlos Sámano. Each element of the brand is a nod to El Capi’s mindset and outlook on life. The peak of success is for everyone.
Our branding communicates the complex relationship between evolution, development, and capabilities.