Picanta

Picanta

We highlight the characteristics and the most representative attributes of our country in an identity that fuses music, tradition, colors and flavors.

Inspired by two icons: the “great roosters” of Mexican cinema who shared the screen in one of the most important films of the era, Dos tipos de cuidado, in which we can see the traditions and emotions that Mexico still preserves.

Jorge and Pedro are two characters who, despite being so different, can go through endless adversities to learn from each other. In this way, we seek to represent the mixture of spicy and sweet that only the best fusion flavor of Mexico can offer.