Tere Cazola

Tere Cazola

Tere Cazola is one of the brands most loved by Yucatecans and, for our compatriots in the rest of the republic, the banner with which they travel when leaving the state.
We decided to give a twist to the brand’s usual sweetness, based on the sweetness of its products, through Cupid.
We differentiated this campaign through humor, which generated a 21.4% increase in sales compared to the previous year, and a social media reach of 338,761 people. In this way, we rejuvenated the brand’s communication and positioned it among a young and humorous audience.

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