One way to present products to our consumers is through photography, whether it is for an online catalog, physical catalog or advertising, this can be the first contact between the customer and our product and the reason this is so important.
We could think that it’s a simple task, because “who doesn’t know how to take pictures nowadays?”, But the reality is that this is not a common photo like the ones we see every day in social media.
What makes a product photograph so special?
It’s about presenting the best image of some product, being loyal about its characteristics and essence, and definitively transmit it in the appropriate way to our target market through the quality of a photograph.
That is why the quality standards are the highest, and it is not just about “framing” the photo well.
Objectives of a product photograph
When we make a product photograph the main objective of this is to sell or present the product or service to our target audience. However, we can find more reasons to do it, such as:
- Get interested: Making your potential customers want to know more about your product and even buy it.
- Visual description: It can be the first contact that consumers have with your product, so it should show the qualities of your product.
- Bring the product closer: The information you transmit with the photograph will make the consumers feel they know the item, with this, you will generate confidence in the purchase and can be a decisive factor.
- Differentiate it from the competition: a successful product photograph stands out from the rest for its quality and perfection.
How to get the right picture?
There are two main features that will help you get the best picture.
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Background
You need to choose the right background because it will make your product stand out or get lost in the full image. That’s why a neutral color will be very useful.
- White background: it is used for objects with intense colors and for food. Enhance the colors of your product.
- Black background: it brings sobriety to the photo and can create very elegant effects with transparent products.
You can start using cardboard or fabrics as a background, try to form a curvature at the end to create a continuity effect, pays attention to every detail because any wrinkle or imperfection will make it look like a bad photo.
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Illumination.
We are sure you already know the importance of the light to take your selfies. The same goes for the products, it’s something really important.
Natural light is ideal for this type of photos, however, it’s something that can not be controlled all the time, but don’t worry, you can always get help from different lights and reflectors.
There are 3 main characteristics to ensure the right illumination of your photograph:
- Intensity: If the light is not bright enough is probably you won’t get the expected result. Have a powerful light will give you more possibilities at the moment to adjusting the image.
- Color: We perceive the colors of an object thanks to the light reflected on them. Knowing the color of light will help you to have the same photos you see in your products.
- Contrast: Normally you will need soft and ill-defined shadows that don’t quit protagonism to the products, so the need to get large and close light source becomes a necessity.
Pay special attention to the product details
You must take special care to photograph your product because details such as dust, a fingerprint, a folded corner, can ruin it.
Your product must be impeccable at the time of the shooting: clean it and prepare it carefully, put it in position with gloves or holding it with a soft cloth to avoid leaving any fingerprint. It sounds exaggerated but professionals do that.
Remember that photography will be a determining factor to purchase your product, pay attention to the details since with them you will be able to transmit the essence of this.
en Mérida, Yucatán