Unlocking successful client relationships involves a strategic blend of tools and approaches, all aimed at mutual benefit. Yet, amid these tactics, certain methods can unwittingly deter interest in our offerings. One such culprit? Clickbait.
Ever wondered about the allure of clickbait and its impact on audience engagement? Let’s delve into this intriguing concept that could reshape how we approach content and client connections.
We know that more than once you have seen headlines such as:
- You will never imagine what happened after this girl starts to sing.
- He lost 20 pounds in 2 months. You will be surprised to discover how he did it
- Kim Kardashian’s best kept secrets to have an amazing body.
These are some clickbaits examples for users on the internet but, will it be more useful to promote our product?
Advantages of using clickbait
- Get a greater number of visitors thanks to the curiosity of the users to read the full article.
- Your brand reaches more visibility and more potential customers.
Disadvantages of using clickbait
- It has been perceived as sensationalist, generating rejection by many users on the Internet, and over time it can damage your brand image.
- The quality of visitors may not be appropriate, many visitors will come to your site out of curiosity, however, the content may not be of interest to them.
- Readers may feel cheated because they will have very high expectations of the content and at the end this doesn’t comply.
- It affects the SEO because a large percentage of users of the total traffic enter in your web just for a few seconds, it affects the positioning of the page in search engines such as Google.
- Your brand can be linked to morbid headlines that may not benefit you, contributing to distort the image you want to transmit.
- It is penalized in social networks like Facebook, which asks that the pages avoid the titles that don’t show the necessary information to understand the full content of the article or those that generate misleading expectations and lie.
From the points mentioned before we can realize that using clickbait at first sight is a bad option, and that is why we must avoid it.
Ways to attract visitors without using clickbait.
- Use informative titles that match with the content of the article. In another case, the reader may consider it as misleading or spam, and even report it.
It is also important to remember that using a misleading title could affect your positioning in SEO.
- Instead of using deceptive texts, interaction and clicks can be generated using calls to action and text to generate authentic conversations.
This will help you build credibility and confindence between users and your website.
- Share articles with clear texts and descriptions, even if they are not yours. The publications marked as clickbaits will have less distribution in the feed of the users.
Although using catchy titles can boost website traffic, it’s important to consider the drawbacks of clickbait. After reading this article, you might rethink using sensational headlines on your posts.
Remember, what matters most to users is quality content and the feeling of gaining something valuable. Conversely, if they feel misled, it can lead to negative feedback and harm your brand reputation.
To succeed, research your target audience’s interests, create detailed buyer personas, and tailor your content accordingly. Incorporate relevant keywords for better visibility, but always prioritize honesty when crafting article titles.
en Mérida, Yucatán