As we know, the arrival of technology triggered an evolution in advertising, since its entry into the 50s, television became an attractive mean of communication that marked a before and after in a visual way.
Given this emerged innovative ideas that marked a trend in advertising, such as the creation of advertising spots and videos, this type of advertising caused a transformation in the media as they had the opportunity to reach more audiences.
Thanks to this change the sponsors reached a big Boom!
Within advertising we can find three types:
- Notoriety
- Image sponsorship
- Credibility
But the needs of consumers have evolved and brands have launched their products in an increasingly attractive way, the form of capturing a sponsorship has been changing.
When entering the digital age we established a communication never thought before and the world of advertising was transformed instantly.
Communication between companies and users was established through e-mail, the first websites with domain appeared, and search engines like Google were born.
This managed to facilitate the life of the user, who had immediate access to information and advertising, the world of SEO came on the scene and with these new techniques within the advertising, the world was created tools to achieve positioning.
The world knew the digital platforms and with this change, the publicity and its clients had to adapt to a change and become much more precise to order and classify their content looking for the way to translate it.
YouTube, the most popular platform for sharing content in video format, advertising became massive thanks to the potential of the platform and advertising spots generated greater interaction and traffic with the user.
It was the first platforms that began to work using advertising as a tool to obtain sponsors and earn money, this made the platform reach high levels of popularity that today still try to maintain.
Internet marketing was present, but today has undergone a digital transformation, aimed at improving the customer experience and always providing value.
This has made advertising seek a change since not always apply an advertising spot within your video or page is the best option, as a result of this, new tools emerged such as segmentation and investment within the content network.
But new generations believe that ads are annoying or intrusive, this has made them become less relevant since consumers have developed a certain ability to not see the information that is being offered.
After so many advertisements the user is saturated.
Online advertising is the most accepted today but suffers a crisis that can be solved simply with innovation.
The advertising format changes constantly and you as an entrepreneur must do everything possible to satisfy your customer in the most simple and creative way, for this it is necessary to know their tastes and what they really want to find in your profile or page.
Every year the renewed strategies within the Digital advertising are reflected, here we leave you the most important changes of Facebook and Instagram on this recently years:
Facebook
Watch – was created to host TV shows or episodes created by your company on Facebook. It addresses its viewers according to their interests and allows interaction with other people during the viewing of the video.
Facebook followed the steps of Instagram and added the “stories” on its platform.
Sound Collection is a tool that allows you to add music or sound effects to your Facebook videos.
Instagram
“Paid partnership tagging” the main tool for influencers within this social network, used to tag the brand and even add price tags either in the feed or in a story.
Stories Highlights- allows you to save what you consider your best stories and leave them in your profile, it is very important to organize your content.
We can’t leave aside the live videos and more now that there is the option to add a guest, and the best tool of Instagram this year was IGTV (Instagram tv) the new television for mobile.
The goal of some social networks is to create more digestible, functional and up-to-date advertising, as it evolves per minute and understands how video from its beginnings in television is fundamental as a strategy.
en Mérida, Yucatán