It’s very misfortunate when a person or company launch a product or service without having a general idea about it. It’s like taking a suitcase full of bills, throwing gasoline on it and then start a fire.
Nowadays with a so competitive market, the best recommendation is to be prepared and ready to stand out.
We suggest these strategies so your product will have great acceptance:
Test the product
It’s very important to test the product or service before it goes to market.
You can make a focus group or simply give it to the people in your market segment, so they can test it.
All this can help you to verify that the product, the business, and the audience is ready for its launch.
In addition, with all the opinions collected, you can make modifications or more strategic decisions in the marketing plan or another.
Launch plan
Once the product has been tested with a group of people, it’s important to have a launch plan where, in an orderly manner, many ideas can be established to guide the entrepreneur in the short and medium term in order to promote it correctly.
In this plan, you must specify what are the characteristics of the product, the price, the intended audience, where it will be sold, what kind of advertising will have and the sales estimate.
Some strategies that actually work (depending on the product) are the draws or pre-launch contests.
This is very useful for a product to start quickly, so it’s necessary to create expectation around its launch, starting weeks or even months before.
For example: offer your product exclusively to a few ones, in exchange for helping you spread the word about what is coming. It is important to have a system that goes viral as much as possible.
Organic visibility
That is, basically SEO. Having a website well positioned in the search engines is a great tool to have contact and where you can communicate the new product.
This makes things easier especially if you start from nothing.
In order to search marketing strategy works, it’s necessary to give users truly and useful information.
Focus especially on optimizing these three areas:
- The keywords It’s about being empathetic and ask yourself: How would the consumer look for the product?
- The meta description: This is the first text of a page in the search engines, so it has to be attractive and descriptive
- The first paragraphs of the text: The goal is to make as clear as possible what the product is about and what it does in a short time for the user.
Use remarketing
This is about guiding the user into conversion. Remarketing help you to reach the users who already know the brand or products related, because they have visited the website before or have seen similar products.
Consumers may be at different times during the purchase cycle, and they may not be ready to buy the product the first time they hear about it
But there’s no reason to forget them. What you should do is to get their information to have a closer relationship with them.
Create a recommendations system.
Word of mouth marketing doesn’t go out of style. It’s still the most traditional and most effective to publicize a product.
It’s known that when a customer likes a product, he or she shares it with some contacts, however, you can give a boost so that WOMM or buzz marketing starts working for your product and then more people will start talking about it.
Very simple: create an incentive system for recommendations.
Everyone wants to get free stuff, so you should offer a discount coupon or give free samples in exchange for bringing a certain number of friends. So and so until the chain becomes bigger.
The speed of the website
An effective trick is to make sure that your website is fast. More than the competition.
Nowadays that kind of detail are essential. Since there is nothing so desperate for users than a web page with a long time to load.
There are many things that can be done to improve the load times of your web, but it’s always better to consult an expert.
Establish relationships with influencers
Influencers are the best friends of many people, and they have enough credibility and a loyal audience that follows their recommendations.
Which is something that should certainly be included in digital marketing strategies to work in favor of the new product.
To reach bloggers and influencers and let them talk about your brand, the most common strategies are to organize events, send them free samples or contact them by mail, telephone, or through other contacts to find out how much they ask for that advertising.
And remember that to avoid disasters, you must first investigate and make a list of influencers that fit the values of your brand or product.
Caring for customer service
Currently, consumers are accustomed to getting the whole experience and not only to the attributes of the product. In recent years, users have gotten used to been heard 24 hours a day, 7 days a week.
Customer service is one of the most important things a company can have, so it’s crucial to make good recruitment to get a proper selection of personnel and then train them, so they can be able to offer the customer experience that your brand deserves.
Following these strategies, you’ll achieve a great launch of your product and worry much less about failure.
en Mérida, Yucatán