9 keys insights to use Linkedin like a pro

9 keys insights to use Linkedin like a pro

LinkedIn is a social media platform that functions for all business and organizations as the best place for networking in the entire internet. When businesses learn how to use LinkedIn and their tools, instead you will start to notice the progress.

From being essentially hosting for curriculum, the website grew into the best place to connect with potential employers, employees and partners.

Nowadays, it’s very important to managers and professionals to create a LinkedIn profile and use it actively by sharing relevant content to potentiate their personal brand.

LinkedIn is constantly updated and has managed to position itself as a social network with a more serious content, focused on business and labor relations, that is why you should take advantage of each tool that offers to grow.

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How is future of work going to look like?

LinkedIn CEO Jeff Weiner, speaking on the future of work once said “there are 3 themes that are worth calling out: Artificial intelligence and automation, the skills gaps, and the rise of independent work.”

Those three trends will transform the way employers hire and develop talents. It’s important for all companies to prepare their workforce for this. 

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9 things you must do when using LinkedIn

1. Never miss an opportunity to connect, contacts are the key to success.

Having connections can open many doors. Keep in mind, it’s important that your contacts are of a certain quality and that they are part of the sector that you work or want to work in.

Don’t be afraid to accept invitations from strangers, as long as they can help you expand your network or you are interested in following their experience. 

2. Don’t forget the summary, it’s the your first impression.

Most profile checks in LinkedIn don’t last more than a few seconds. If a potential recruiter or partner looks at your profile, the first thing they see must be attractive. 

The voice tone of this network is professional and respectful, as well as the labor sphere.

3. Take advantage of groups as a useful tool for information.

There’s everything to be found in LinkedIn groups. Find people interesting people and create relationships with them.

4. Optimize your profile and always stay updated.

The activity on your profile generates visibility that increases your options to attract customers or get new projects and collaborations. 

5. Involve your team, together you’re stronger. 

When you have loyal ambassadors that generate good content using the same brand, everyone wins.

If all the employees in a company use their profile to share quality content, it will generate positive traffic and positioning.

6. Recommendations and testimonials boost your profile’s credibility.

A recommendation written by your previous boss or coworkers will help you connect more quickly with people visiting your profile.

Companies can announce work opportunities directed to specific targets and having recommendations will ensure you get them.

7. Share valuable information for your industry. Show something no one has done before.

Make your profile a useful source of data to increase your visibility. In a sea of business offers, what really works is showing your best work and creating communities.

One advantage that Linkedin has is that it allows share experiences, education, weblinks and recommendations. Use these tools to make your content reach as much people as possible.

8. Include  videos to boost your reach.

Including a video in the summary, experience and education sections of your LinkedIn profile is an excellent way to give people an idea of ​​who you are in a few seconds in a dynamic way that represents you.

Don’t forget: when using LinkedIn, you must have a clear idea of what you’re hoping to achieve and with whom. Take advantage of the endless opportunities the social network offers and create valuable connections to grow your career.

What you need to know about website security

Currently millions of sites on the internet, servers and mobile devices are targets of cybercrime. Out of all of them, websites are more likely to be attacked by so-called hackers. That’s why is important measure website security as part of a managing process.

When a website is hacked, it can lose up to 98% of its traffic. That translates into a significant amount of lost money.  

Web servers are used as a bridge between the network and the real world. The maintenance, updates, and coding of each site serves to have control over the website and mitigate any possible attack risk.

web-security- endor

What is web security for?

Web security is the measures taken to protect a website by preventing and responding to cyber threats.

The website security division is as important as any other area of the digital process. Not having a web security means your online property is exposed to anyone with intentions to ruin your reputation and steal your client’s data.

A website’s ultimate goal is to convert visitors into clients, but the more traffic a site has without proper website security, the more likely it is to open holes through which attackers infiltrates.

Technically, the same programming that increases the value of your site on the internet and helps to improve interactions with users may also represent weaknesses or direct errors, which represents a security risk.

A cyber attack to your website can be totally silent, since it can involve the hidden installation of malicious code that collects information from visitors, and this can cause a strong loss of trust between the network.

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Security tips for website owners seeking to mitigate risk to their web properties: 

1. Update constantly

When you have an obsolete and insecure software, it’s like having the windows open to the cybercrime. That’s why it’s important to update the site as soon as a new plugin or version of CMS is available.

Nowadays most hacking is doing automatically. Robots scan every site, looking for exploit opportunities. Unless a website firewall is running, you need to update as soon as the updates are released.

2. Passwords

Many accounts use extremely simple passwords because they ignore these circumstances. There are several websites with lists of common passwords, such as haveibeenpwned.com. If you check and yours is there, it’s inevitable that your site will be hacked at some point.

To create a “strong” password there are 3 fundamental requirements that must always be followed: Complex, Long, Unique.

Complex: Passwords must be random

It is too innocent to think that someone cannot guess a password by not knowing the date of birthday or the name of the owner’s favorite team. There are decryption programs that can guess millions of passwords in minutes.

Long: Passwords must be longer than 12 characters.

When it comes to online access systems, even the most basic should follow guidelines for security like limiting the number of connection attempts failed.

Unique: Passwords must not repeat

Do not use the same password for different sites. If you are not able to memorize all these passwords, there are tools out there that can help you randomly generate and keep your passwords safe.

3. One Site = One Server

There is always the temptation to host numerous sites on a single server. Unfortunately, this is one of the worst security practices frequently used. Hosting many sites in the same place creates a very large attack surface.

This result in not only all sites being vulnerable at the same time, but also makes the process of cleaning slower and difficult. Infected sites can continue to infect each other endlessly.

4. Sensitive User Access

This rule only applies to sites that have multiple access points.

It’s important for each user to have the adequate permissions to do their job. If you require momentarily permission, grant and remove it once the work is complete. Not everyone needs privileged access.

For example, if a person wants to write a guest post on a blog, the owner must make sure that the guest’s account doesn’t have administrator privileges. The account of the guest should only be able to create new posts and edit their own messages, because there is no need for them to change the configuration of the web page.

5. Backup copies

Like everything else in the digital world, you can lost everything in a catastrophic event. People often don’t support things enough. Take the time to consider backup solutions for your website.

Backing up your website is very important, but storing these backup copies of your web server is also a major security risk. These backups contain outdated versions of your CMS and extensions that are available to the public, giving hackers easy access to your server. Consider encrypted or offline backups as a possibility.

Although it is always better to have the help of an expert to ensure total security, being aware of these problems will lead you to carry out these measures that are simple but that will reduce the risk of a site being hacked.

When you protect your website, you are also protecting your visitors from:

  • Stolen Data: It could be sensible information such as email, addresses and payment information. 
  • Session hijacking: Cyber attackers take over a user’s session and make their command make undesired actions on a site.
  • Unwanted redirects: Attackers redirect visitors from the site they are visiting to a malicious website.
  • SEO Spam: Unusual links, pages and comments can be displayed on a site by the hackers to distract your visitors.

Landing page: What happens after the first click?

Every single product, service or brand website on the internet is there to be seen by potential clients. It aspires nothing more than to get redirects from social media and search engine optimization, hoping users click on their ads, posts and listings. What happens right after a user gets on your landing page might as well determine if the sale goes well.

There are many factors that influence the user permanence in a web page. People want fast solutions. Slow loading times kill visitor counts. 

The average time of spent in a page doesn’t exceed one and a half minutes.  This represents a challenge for businesses attempting to catch their customers attention, therefore it is recommended to renew your website every year.

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What’s a landing page?

A landing page is an instrument designed for the purpose of generating action in the customer. It’s the very first thing a user sees upon reaching a website and its purpose it not only to make them view content but to generate an impact.

Its purpose is to redirect users to interact with a brand, capturing leads for subscriptions, sales, registrations, and such, guiding them to what interests them.

When and how to use a landing page?

The main objective of a landing page is to establish a relationship. To properly guide users to the content you want to them to get, you must first understand your goals.

Ask yourself what you hope to achieve with your overall campaign and landing page. What results are you looking forward to? Analyze every angle with utmost detail in order to fulfill your goals.

There are two basic strategies that your landing page can develop after deciding on  a clear objective:

Give and take: lead generations

The main objective for this type of landing page is to get users to leave their contact information.

Data is very valuable. Marketers and users know this. That’s why people don’t give it up easily.

To take, you must first give. You must give the user a compelling reason to give you their personal information.

You need an email? Consider launching a blog and creating a mailing list. People who find your content interesting will sign up to get more.

Generate sales: direct sales landing page

This type of landing also aims to obtain user information, but in more detail, as they are more likely to acquire the product or service.

Users who are further into the sales funnel and are ready to purchase might give up their information in exchange for the promise of being contacted.

 A landing page is the best option to present information to your customers online. Since it will give you control over your visits, you’ll be able to direct them and guide them to the action you want them to take.

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Tips for an amazing landing page

For your brand to be complete, you need a website, a good position in search engines and content that attracts customers. Consider the following tips make a great landing page.

  • Make the copywriter your best friend. They will be in charge of making the user fall in love with the first text they see.
  • Less is more. Be clear about what you want and leave aside the excess of images, colors, texts, etc. You will capture attention in a clearer way if you simplify your content and it becomes something pleasant and digestible
  • Create visual contact. You can communicate what your brand represents in a few seconds using an image or video that catches.
  • Use testimonials. Everyone loves a good success story. 

Now you are ready to make your own landing page. Don’t forget that it is very important to track your page and keep it up to date. Above all, never lose sight of what you are looking for as a brand.

Remarketing as a sale strategy

Every brand we know is constantly looking for a place in our minds in the process of gaining market share, but maybe there is one very useful strategy that not many are aware of: remarketing.

This technique might as well is the perfect sales strategy to reach more customers, increase the brand’s visibility and grow your business. 

What is remarketing?

Have you ever seen advertising for a product or service right after visiting their website? Your smartphone isn’t reading your mind. Instead, this is what’s called remarketing: to push for a purchase after interest has been shown.

The remarketing technique’s purpose is to turn a visitor into a customer using more carefully targeted advertising to get their attention and obtain a reaction.

For example, if a person has visited a website but didn’t complete a purchase, remarketing makes it possible to reach that user and remind them the product they were interested in is still available, or give them other attractive offers.
When it’s executed at the right time, remarketing will get the sale.

How does it work?

All of this happens is through a simple code on your website. This code will track the user and your remarketing ad service will find the correct time to deliver advertisements from your own website.

The following 4 steps detail a remarketing operation:

  • A user accesses a web page.
  • Internally, the user is marked with a cookie.
  • That user is added to a remarketing list.
  • A Google Adwords Display campaign starts using the remarketing list.

Why is it important to include remarketing in your sales strategy?

  • Personalized purchase tracking: It doesn’t matter if the goal is to reach users who are on different buying cycles or have different interests. You can take advantage of the personalization that the remarketing lists offer and also avoid wasting time and money in an audience that is not of your interest.
  • Extended scope: Both the Google Display Network and the Facebook Ads Network have more than two million web pages and applications, which is a truly impressive number. It’s possible to reach users interested in a brand wherever they are.
  • Brand recognition: How many times have you visited a website and then immediately forgotten about it? Remarketing ensures that a brand remains in the memory of its visitors and potential customers and to gradually increase its relationship with them, as long as it suits the stage of the purchase process in which they are.
  • Adaptability to marketing objectives: Whatever the objectives are, the databases can be adapted.
  • Increase in conversions. This tool allows you to reach users who have already shown interest in the brand, which increases the chances that they will notice and click on advertisement.

Platforms to improve your ads campaign

Not all brands are able to create great and effective remarketing campaigns by themselves. There are various platforms that help brands exploit this strategy to its full potential. 

Google:

Google possesses an enormous ad network, along with various other products to insert ads in. With a Google Adwords account, you can easily create a remarketing campaign and have it reach Google’s userbase

AdRoll

Adroll is a famous tool that can market ads using other platforms such as Google, Yahoo, Facebook, and Microsoft. It has advertising partners and is a great alternative for marketers and community managers.

Perfect Audience

Perfect audience is a great alternative to work with. Owing to their low budget acceptance and compatibility with e-commerce solutions, Perfect Audience is ideal for small business to increase their sales revenue.

How to monitor your remarketing process

This is the part where you actually get results from your marketing strategy. When you are spending money on any kind of advertising, it is important to know how to monitor your progress.

There are a number of parameters that can clearly indicate the success of your remarketing campaign:

  • CTR: (Click Through Rate) Its calculated with number of times an advertisement is clicked divided by the number of views. It is represented as a percentage.
  • CPC: (Cost Per Click) Total budget spent divided by total number of clicks on your ads. This will show how good your advertising is comparing the cost with the utility.
  • eCPM: (effective Cost Per Thousand) total earning divided by the total number of impressions. The number is then multiplied by one thousand. This can be helpful when you have a mix of ads.
  • eCPA: (effective Cost Per Acquisition) Campaign served is divided by the total number of views and multiplied by CTR & the conversion rate. One of the key benefits of eCPA is that advertisers only pay when a specific action takes place.
  • ROI: Return on Investment: Gain from the investment minus your cost of investment. It is the economic value generated as a result of performing different marketing activities.

4  Examples of  remarketing Strategies 

1. Make a variation between text and images on the ads

By doing so, it ensures your ad is eligible to show on every Google Ad network site you need. In other words, it optimizes your message’s reach and will allow you to follow your website visitor more.

2. Bid more on conversion abandons 

You know a visitor is more interested in your products if they’ve added them to the shopping cart.. 

As soon as they’ve left, it’s time to keep reminding those lost leads to come on back and continue their conversion process.

3. Offer discounts to repeat visitors

The idea of offering coupons and discounts never gets old. Someone who has visited your online store and has clicked through to a particular product page is likely very interested in purchasing that item. For whatever reason, they abandon the landing page and leave the sales funnel. This is the perfect moment to offer a special coupon just for them. They will be more likely to come back to end the purchase and continue visiting the store.

4. A/B Testing

A/B testing helps you monitor your views, CTR and conversions of your campaign through comparison of similar but slightly different ads.  Therefore, you can analyze how effective it is and change variables to get the desired results.

By testing your ads, you can increase your ROI without throwing all your money on campaigns that aren’t reaching the potential consumer.

Domestika: a case example

Domestika is a creative community that offers paid courses and tutorials on different topics such as marketing, photography, illustration and business strategies. 

This website knows how to keep their users interested by introducing remarketing ads on social networks from previous searches and interests.

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Domestika remarketing in facebook ads:


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As you can see, remarketing is a key tool for web advertisers. Be sure to include it in your next ad campaign!

The best online tools for marketers and community managers

Community managers are involved in a whole lot of activities, including social media, events, content creation and communication strategizing. Knowing how to use the best online tools for marketers and community managers in these areas is key to successfully creating an enjoyable experience for users.

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The common profile of a community manager is someone who loves social media, knows how to empathize with people and has a great deal of creativity. This must be accompanied by activities such as:

  • Community management
  • Strategies design
  • Evaluating processes and projects
  • Customer experience
  • Copywriting
  • Web analytics

Being responsible for brand’s online presence takes time and money, but it will help to sustain, enhance and defend relationships between a company and its clients.

As community management has grown, many web applications have propped up to help managers do their job. Consider the following as great tools for marketers and community managers.

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Hootsuite

Hootsuite is a web application that allows you to manage all the social network profile of a company from a single control panel and thus obtain a complete view of what is happening in the social world.

It also allows you to respond quickly to all messages, brand mentions and comments through social networks from a single control panel.

Google Analytics

Of course, Google Analytics couldn’t be left out of this list.

This tools lets you know the statistics of a website, such as visits and keywords used to get there.

With Analytics, you can know the location of leads, create campaigns and measure the success of them to make better strategic decisions.

Mailchimp

Email marketing is alive and well and Mailchimp’s success is proof of it. It allows users to create, personalize and monitor campaigns with powerful tools so you know you actually understand your audience.

Buffer

If Hootsuite doesn’t fit your needs, try Buffer! With this web application you can manage posts on a broad range of social networks.

Bitly

Shortening URLs is useful in most social media, as it creates more attractive text and helps users engage with links. With Bitly, you can also customize them to make them look and read better.

You can also track individual links and measure campaign performance through teams and channels, all in one place, all in real time.

Google Ads

People research using keywords. They go onto Google, type out what they’re looking for, and the search engine returns useful information for them

With Adwords, you can get your brand on the results page, generating traffic and getting people onto your website. 

Google’s tools allow to deeply configure campaigns, with indicators for design, budget, geographical segmentation and language..

Image repositories

The internet is overwhelmingly visual to the point that otherwise great brands fail due to lack of attractive graphics.

While paid stock image sites abound, not everyone has the budget for them. That’s where free image repositories come in.

Sites such as Pexels and Unsplash allow you to store, order, search, sell and share photographs or videos online.

Planoly

Plan, manage and schedule Instagram posts from a computer or an app on mobile phones.

It’s always good to have a very stylish feed on Instagram since to differentiate your brand from others.

Cloud File Storage

Dropbox, Google Drive or OneDrive are invaluable storage systems that can backup files and make them available from different devices as long as they’re connected to the internet. These tools are a must for collaborative workspaces.

Facebook Insights

Facebook administrators can use this tool on their Fan Page to know user statistics and measure the success of the previous ads. It’s a great way to know if your page has good results.

These tools will make the work of a marketer or community manager much easier and efficient. Check them out now!

Renew your website

What’s time you checked how efficient your website was? Is it fast enough? Can people actually find what they’re looking for? Is it available for any devices? If not, it’s surely time to renew your website.

Because of the trends, as well as constant changes in customer behaviour, website ought to be updated every year, graphically and functionally. Otherwise, people will believe them to be abandoned and obsolete. 

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The most efficient way to win more customers with a website is by creating the best possible navigation experience. Google recognizes when your website is clean and relevant for users, which increase the probability of being put on its top search results.

Currently, most people access the Internet from a tablet or a Smartphone, or at least that’s what trends indicate. If your website is not available for those devices, you will not reach potential clients. 

Considering the following points as pointers when refreshing your website: 

1. Graphic trends

It’s easy to notice when a website is using an old-fashioned design or if it has made poor graphic choices in terms of photography and style.

Your website must reflect the greatness of your product or service. This means you need to give it some personality and style by using a modern profile that portrays relevant information without being overwhelming. 

Take a look at websites that offer similar value as your brand and find inspiration on their graphic trends to help your own graphic experience..

You should have in mind that if potential customers come to your website and see old graphics, they will assume that the company has a careless image or that the site is forgotten. They might even think that the company is no longer working.

2. Ease to navigate

Time is priceless and people are always in a hurry looking for faster solutions. If a website takes longer to load than usual, you might lose visitors. The average time spent on a website doesn’t exceed one and a half minutes. 

With this in mind, you need to improve the loading process of your website if you want them to stay. Try to make it user-friendly by having a structured order of information and visible buttons to link important information.

3. Test your website on many devices

The number of people who use their smartphones to look up information online is currently higher than those who use a laptop.

You may see your website on a laptop screen and while it might look good to you, if you don’t use the correct website creator platform, your content and images won’t be seen on a smartphone or tablet the way you want them to.

Most users end up leaving sites like this.

So here we present a list of options that will help you to renew your website:

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1. A simple description of the company

The first thing the user should see on a website is the name of the company, a description of the product or service it offers and a catalog of products or services offered with quality photographs.

The very first seconds of browsing are the most valuable, as they’re key to get the user’s attention immediately, so it is necessary to give your clients what they need.

If you do so, they won’t hesitate to stay longer and continue exploring through your site to discover all its content.

2. A simple URL

Currently, with so much competition, it’s the best not to complicate users by memorizing difficult names, numbers and complicated symbols.

Therefore, it should be easy for your visitors to write the name of the brand on their Internet browser and get to your site.

An important tip is to use the .com top level domain, as it works for most brands. If it is a non-profit organization, a .org domain is appropriate.

3. Contact information

There are thousands of incredible pages that lose customers because they try to make modern and complex websites, yet they forget the most important part to generate leads: contact information. 

Your website could be dynamic, colorful and more, but if the customer can’t find the way to communicate to you, all those efforts will be for nothing. The best place to put the contact section is in the upper left or in the upper right corner of the home page, as well as the footer.

Currently, it’s advisable to include Facebook, Instagram and Twitter accounts in addition to a phone number and website. You can also include your physical address and a link to your location in Google Maps.

4. Testimonials from clients

To generate trust with users who are unfamiliar with the website, you can include short testimonials from clients. This section increases your website credibility and makes new visitors feel comfortable about purchasing on your website. 

With honest words,9 buyers can reaffirm that the product or service fulfills what it promises. 

5. Win positions in search engines

You can have a wonderful website, but it won’t be helpful if nobody can find you.

It’s important that you know about search engine positioning, since this will allow you to know how to be in the first places of Google research.

Key words are very helpful for search engine because they help you be placed in the tight place when someone is searching something related to your brand.

Make sure that your website has call to actions with phrases like “save more”, “take advantage of discounts”, “come and meet us” and such.

6. Fresh and quality content

Users find a brand relevant when it has an original voice, it’s constant with content and it offers photographs or videos that highlight the quality of the product or service with colors that are pleasing to the brain and eyesight. Tips and articles are a great way to round out a site and offer quality content.

A great online experience results in users that not only return but fans in their own right and even promote the website sharing it. 

7. A secure hosting platform

Much of the information that brands leave on page can be accessed by shady entities if it’s not entirely secured. This is especially true when the page has online payments, but text, images, videos can also be hacked. Websites are sometimes taken over and redirected to malicious sites. All this means losing customers. 

It’s important to have the administration system updated in order to be one step ahead of hackers.

If your side is old and you feel that any of these factors can benefit your brand, don’t hesitate to consider an upgrade. It’ll be worth it.